Summer is here. The weather’s heating up, and you might be looking to give your wardrobe a colourful refresh. There’s one brand that might be more synonymous with an Aussie summer that is here to help you — it just might not be the one you’re thinking of. Yep, 7-Eleven is here and they’ve teamed up with iconic Aussie label Double Rainbouu to give your summer fashion a cool and colourful makeover.
Dropping on December 1, literally the very first day of summer, this collab fuses the fun Double Rainbouu is known for with designs that are quintessentially 7-Eleven. Think bright reds, greens, and oranges, with iconic Slurpee art to boot.
One look at the collection will tell you that it’s all about celebrating those summer days that stay with you long after the season’s over. Days spent road-tripping to a quiet beach with friends, music loud and eskies full, and stopping by 7-Eleven on your way home for a Slurpee.
Headlined by two iconic 7-Eleven x Double Rainbouu shirts, the collection also features a cap, a bucket hat and a beach bag. Each design’s tagline? “Paradise 24/7” — this collection is all about keeping the sun shining and the vibes high for as long as possible.
Double Rainbouu creative director and founder, Mikey Nolan, the former creative director of cult denim label Ksubi, said that 7-Eleven felt like a natural fit for the bold collaboration.
“When 7-Eleven approached us to create a capsule line, we jumped at the opportunity to work with such an iconic brand that plays a part in every Aussie summer, including my own,” Nolan said in a statement.
“The designs have come together over several months of collaboration. They’re inspired by 7-Eleven, our famous Aussie local beach culture, and hot summer days.”
This collection drops on December 1 and is strictly limited. Once they’re sold out, they’re sold out! You can pick up the iconic shirts for the special price of $71.11 each while the hats and bag go for $39 and $19, respectively. Oh, and if you’re a My 7-Eleven loyalty member, you can pick up any item in the range with a 10% discount.
Visit Double Rainbouu’s website to get your hands on the collection, perfectly paired with an ice-cold Slurpee.
The post The Hottest New Summer Fashion Collab has Just Landed — But Not The One You Think appeared first on POPSUGAR Australia.